Wednesday, July 27, 2011

The MWC is full of morons

I'm just gonna come right out with it: the Mountain West Conference is full of morons, dullards and ignorami. As a BYU fan, I'm deliriously happy we won't have to deal with those hicks anymore. Let me tell you why.

When BYU announced it would be leaving the MWC in favor of Football independence, our conference family almost immediately greeted our decision with anger and bitterness. Commissioner Craig Thompson issued a terse statement in which he failed to acknowledge BYU's move or even the school's name. Fans around the conference responded to the news with a bizarre combination of envy, disgust and relief. Relief that they'd never have to see the BYU Cougars ever again.

Several schools, TCU, Wyoming and SDSU for example, vowed publicly to "punish" BYU by never scheduling them again. They knew scheduling would be the hardest part of our jump, and they were determined to make independence as difficult for us as possible.

And these were supposed to be our friends. Our conference allies.

I can understand the jealousy and the bitterness, but try as I might I can't wrap my head around the sheer idiocy of not putting BYU on your future schedule.

BYU's independence and its partnership with ESPN mean more money and more exposure for the Cougars. What these MWC simpletons don't realize is it provides money and exposure for BYU's opponents too.

Imagine you're the athletic director for an MWC school like, say, Wyoming. If you schedule a home-and-home series with BYU, you can instantly count on more fans in your stadium. You can also charge a premium for tickets, knowing that your fans and the traveling Cougar fans will gladly pay it. Every team does it when the Cougs come to town, after all. Boom. Suddenly you've got bigger crowds who are spending more money in your stadium. Isn't that what every AD wants for their school?

Then, next year, you play the Cougars in Provo. Thanks to BYU's deal with the Worldwide Leader, you'll probably get your game on one of the ESPN family of networks. Suddenly you've got a game on ESPN, and if you're Wyoming, that happens about as often as a Cheesecake Factory customer walking out the door not feeling like he's gonna yack. And even if you're not on ESPN, your game against the Cougs will be on BYUTV, and that's still about a billion times better than the paltry offerings of The mtn.

Money and exposure. That's what BYU gets, and that's what BYU can give.

I should point out not all the MWC schools are so stupid. Boise State, Hawaii and TCU all have BYU on future schedules, and all will benefit greatly for it. I'm telling you, putting BYU on the schedule is a great idea.

Not that I'd expect the brain dead bubbas around the new MWC to recognize it

So glad we're out of that tire fire.


Cindy said...

so glad you're back. it just feels right.

go cougs!

Shareen said...

What a bunch of maroons! (as Bugs would say it)